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Use case · Product & brand visuals

AI product shot generator for on-brand visuals

The Krea 2 AI product shot generator creates consistent, art-directed product and brand visuals. Describe the product, surface, and mood — or add a style reference — and refine an on-brand result instead of re-rolling from scratch.

A consistent, on-brand look

Krea 2 holds a coherent aesthetic across a set, so hero shots, flat lays, and packaging close-ups stay on-brand instead of drifting in style.

A dozen directions in minutes

Generate hero shots, flat lays, lifestyle scenes, and packaging close-ups side by side, then push the strongest one further.

Steer the look, not just the words

Guide the result with style references and moodboards so the shot matches a brand world you already have in mind — not a generic default. (Coming soon.)

How it works

From a one-line idea to a shot you can ship — the same flow for every template on this page.

  1. Describe the product and surface

    Name the product, its material, and what it sits on — "a matte ceramic mug on travertine" gives Krea 2 far more to work with than "a mug".

  2. Set the light and mood

    Add one lighting clause and one mood clause — soft directional light, warm amber palette — so the shot reads art-directed instead of default.

  3. Pick a crop and speed tier

    Use 4:3 or 1:1 for catalog and feed layouts, and the Medium tier for the detail level client-facing shots need.

  4. Generate, then refine

    Render a small batch, keep the strongest frame, and tighten one prompt clause at a time instead of re-rolling from scratch.

Prompt templates

Copy a template and swap in your subject, or send it straight to the generator with the crop and speed tier prefilled.

Hero shot on stone

4:3Medium

A hero product shot of a frosted glass skincare bottle on a sandstone pedestal, soft directional side light, warm neutral palette, subtle shadow falloff, editorial styling, shallow depth of field

Minimal flat lay

1:1Medium

A top-down flat lay of a leather wallet, brass keys, and sunglasses on warm grey felt, even diffused light, ordered grid arrangement, generous negative space, muted earth tones, crisp fine detail

Dark & premium

4:3Large

A premium product shot of black wireless headphones floating above a glossy obsidian surface, dramatic rim light, deep charcoal backdrop, faint mirror reflection, cinematic contrast, fine brushed-metal texture

Lifestyle kitchen scene

4:3Medium

A lifestyle product shot of an olive-oil bottle on a rustic oak kitchen counter, morning window light, blurred herbs and linen in the background, warm amber palette, photorealistic detail

Packaging close-up

1:1Large

A macro close-up of a craft coffee bag's embossed label, raking light across the paper grain, rich tactile texture, shallow focus on the logotype, warm studio tones

Color-block studio set

4:3Medium Turbo

A product shot of white leather sneakers on a color-block set of coral and sage geometric podiums, clean studio softbox light, hard graphic shadow shapes, playful editorial styling, crisp edges

Beverage splash

3:4Large

A can of sparkling yuzu soda caught in a crown of water splash, backlit droplets frozen mid-air, cool citrus palette, high-speed studio flash look, glossy highlights, sharp detail

Recommended settings

Defaults that keep a whole set consistent — adjust once you know the look you are after.

Aspect ratio

4:3 or 1:1

Catalog grids, product pages, and feed tiles crop cleanly from these frames — save 16:9 for site banners.

Speed tier

Medium

The best detail-per-credit for client-facing shots; step up to Large only for the final hero frame.

Texture keywords

"matte", "brushed", "embossed"

Name the material finish in the prompt so surfaces render with believable, photographic texture instead of a plastic sheen.

Prompting tips

Small wording habits that raise the hit rate of every render.

  • Lead with the product, then the surface, then the light — earlier words carry more weight in the render.
  • Change one variable per re-render — the backdrop or the light, never both — so you can tell what actually worked.
  • Name the shadow you want, like "soft falloff" or "hard noon shadow", instead of leaving it to chance.
  • Keep a reusable style tail such as "editorial styling, fine detail" and append it to every product prompt for a consistent catalog look.
  • For packaging, describe the material and emboss rather than exact label copy — texture renders reliably, long text does not.

Product shots made with Krea 2

Real Krea 2 outputs. Open one to inspect the prompt, copy the wording, or send it straight into the generator.

AI product shot generator FAQ

Can Krea 2 generate an on-brand product shot?

Yes. Describe the product, surface, and mood — or add a style reference — and Krea 2 renders it with a consistent, art-directed look you can drop into a catalog review.

Is this AI product shot generator free?

You start with 50 free credits on signup — no card required. Larger batches use credit packs, with the cost shown before you generate.

Can I use the generated images commercially?

Commercial use depends on your plan and our terms. Review the pricing and terms pages before deploying a generated image in client or paid work.

What styles of product shot can it create?

Hero shots, flat lays, lifestyle scenes, and packaging close-ups all work. Describe the surface, light, and mood, choose an aspect ratio, and refine from the strongest result.